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Why join #TheUsProject?

Because it's time to get over our #selfies.

We've all taken a selfie. With 93 million of these arm-extenders taken each day, each of us has helped build the Virtual Monument to Ourselves. But, as they say, mo selfies, mo problems.

Increased Selfie Sharing

Besides the shocker that 58% of plastic surgeons report they're seeing younger patients, they say our heightened selfie-awareness is influencing the change. Not to mention, increased selfie sharing is linked to decreased intimacy and more shallow relationships. Social media, antisocial? Brain. Hurts.

Join #TheUsProject

Snap a shot of yourself with friends or fam and it could be featured here! On Instagram, be sure to include #TheUsProject as a hashtag.

Alright, well maybe our selfies have gotten a little outta hand. So let's turn things sideways (and by things, we mean cameras). Let's widen the lens to include our friends. Let's get more than just a picture of you, but also who makes you, you. What makes us, us.

Help Spread #TheUsProject

How will we get over our #selfies? Simple. We'll reconnect with one another. We'll make social media social again. We'll fuel #TheUsProject.

#TheUsProject Tops

Coming Soon...


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#TheUsProject In The News

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    Sisterhood of the Shrinking Jeans

  • SOFFE STANDS FOR A BRAND THAT CELEBRATES COLLECTIVE STRENGTH

    Hairspray & Highheels

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    Emily Reviews

  • #THEUSPROJECT IS USING SOCIAL MEDIA TO CREATE A MORE BEAUTIFUL PICTURE

    The Budget Beauty Blog

  • GET OVER YOUR SELFIE: JOIN #THEUSPROJECT!

    Mostly Morgan

  • TOGETHER, WE BUILD A MORE BEAUTIFUL PICTURE

    Apple of My Eye

  • SHIFTING FROM ME TO WE

    Meet Penny

  • CHANGE THE SELFIE FROM ME TO WE

    Thrifty Jinxy

  • SOFFE IS ENCOURAGING YOUNG WOMEN TO FOCUS ON EACH OTHER

    Sinous Magazine

  • LET'S CHANGE SOCIAL MEDIA PLATFORMS FROM "ME" TO "US"

    New Love-Makeup

  • WHY #THEUSPROJECT IS BETTER THAN THE SELFIE EPIDEMIC

    Ask Away

  • DITCH THE SELFIE AND JOIN #THEUSPROJECT

    Gen Pink

  • NOW THE TREND IS TO GO COLLECTIVE

    Oh My Dior

  • SKIP THE SELFIE AND JOIN #THEUSPROJECT

    Girls Gone Sporty

Join #TheUsProject