Soffe Fan Club - update
The Soffe Fan Club has not only been a huge hit online, it has produced a major ad campaign that has grabbed the attention of every Seventeen and CosmoGirl reader. It has also produced a search for the next “Face of Soffe” through CosmoGirl. The contest will direct traffic to both sites and result in brand awareness throughout the junior market.
Through the Soffe Fan Club we have developed our myspace account which has been incredibly popular as well with the older juniors. Through myspace we can access the college market and also raise brand awareness.


